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The C30 also appeals to those who value comfort

For 2011, the C30’s interior remains relatively unchanged, but reviewers are pleased with what Kelley Blue Book calls “a Swedish-modern sense of understatement.” Rear passengers will find comfort in individual bucket seats, a feature that differs from most compact hatchbacks’ bench-style back seat
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Until quite recently in order to appear on Volvo's sales radar you would have needed to be either a Police Force or someone with a lot of furniture or children to move around or perhaps both. There have only been a couple of occasions in Volvo's long motoring history where they have produced a design that bucked the reputation for solid and dependable if not terribly exciting cars. The P1800 was a design classic but considering they stopped making it in 1973 and was in essence a sports car something new from the Swedish stable has been a long time coming.
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The C30 also appeals to those who value comfort