Car Body Luxury Design

Showing posts with label RENAULT. Show all posts

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different.
First up is this one for the open-top Renault Wind. I’m a big fan of this car; I think it’s a funky and decidedly French take on the compact convertible. Still, there’s something disturbingly I Am Legend about this particular ad from the firm Publicis Conseil. The eerily vacant streets, the shuttered windows and the presence of a dog sitting on a street corner all at up to the expectation that Will Smith should be running through the scene pursued by monsters.
Next is the spot for the Lexus CT 200h hybrid hatch by firm Saatchi & Saatchi. A little boy sits in the back seat while his mother asks him the sounds various modes of transport make. It’s very cute, especially if you have children. You can check out both these ads right here and then leave a comment in the section below if you wish.
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VIDEO

Renault Wind Roadster and Lexus CT 200h Hybrid

The Renault brand’s sales are down 35 percent since May 1 in France and this has forced local dealers to offer hefty discounts to customers on certain models, a French radio station reported. According to the BFM radio station quoted byReuters, dealers are offering discounts as high as 45 percent on some versions of the Clio supermini. For instance, certain dealers are selling the Clio for €7,990 ($11,400), even though the factory sticker is €14,100 ($20,120).
Renault admitted that the French car market remained on a downward trend, but refused to comment the report according to which its sales were down 35 percent. "We cannot communicate on May data before early June...The market for May in France seems down," a Renault spokesman said. He added that decreasing sales were partly due to the end of a car scrappage scheme.
France's successful car incentive program was terminated in December 2010, but drivers who bought cars as part of the program could register them until the end of March.
Renault was one of the hardest hit carmakers in Europe in April recording a 13 percent drop in sales compared to last year with 105,799 units. In the same month, car sales in France declined by 11 percent, according to ACEA, the European automakers association.
Europe's car market shrank for the third consecutive year, falling to 13.8 million vehicles in 2010 from 16 million in 2007, the last year in which it recorded a sales growth.
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PHOTO GALLERY

Renault's French Dealers Offering 45 Percent Discounts on Clio

France's Renault propose an interesting advertisement that shows the effect of wind in 12 seconds. It is time the French little change from coupe to roadster and vice versa. Moreover, the effect of wind and you can try.

VIDEO: Renault Wind effect in 12 seconds

Renault has lifted the covers off a new flagship sedan named Latitude that will in effect replace the discontinued (and rather controversial) Vel Satis.

Described by the French carmaker as "its latest international status-enhancing family saloon" [sic..], the Latitude will get its first public outing at the Moscow Motor Show at the end of August, while Europeans will get their first view of the car at this Fall's 2010 Paris Motor Show.

For those of you that keep a close eye on global automotive news, the new Latitude won't come as a surprise as it's based on the Renault Group's 2010 Samsung SM5 sedan that recently went on sale in South Korea. And by "based", we mean re-badged and VW- re-grilled... [see pictures of the SM5 below]

Built on a modified version of the Laguna's platform, Renault's new flagship model features a conventional four-door sedan body instead of a five-door fastback form like it's 25, Safrane (not the Samsung-based Safrane) and Vel-Satis predecessors

The Latitude measures 4.890mm in length, 1.830mm in width and 1.490mm in height, meaning it's 195mm longer, 19mm wider and 45mm taller than the Laguna hatch.

Renault has not yet released details on the engine range, but motorists should expect the usual mix of petrol and diesel engines.

The French automaker said that the Latitude will be offered with a variety of features that place the emphasis "on innovation and travelling comfort", including a dual-mode air ionizer with double fragrance diffuser, triple-zone climate control, a massaging driver's seat, Bose Premium audio, the Renault hands-free card and more.

According to the company, the Latitude is due to go on sale this autumn in Asia, Africa, Russia, Turkey, Gulf, Australia and Mexico, with Europe to follow shortly after.

Gallery

New Renault Latitude Sedan

The Renault Alpine plant in Dieppe produced the 1,000th Clio Gordini RS model this month, less than a year after its introduction. Built since May 2010, the Clio Gordini RS is sold in 18 countries, most of them in Europe.

Renault revived the Gordini name at the end of 2009, when it presented the Twingo Gordini RS. Other members of the Gordini family include the Twingo Gordini and more recently, the Wind Gordini, which premiered at this year’s Geneva Motor Show.

Although in the past Gordini was linked with motor sports and performance versions of Renault's road cars, currently the name is only used to designate styled-up and better equipped models, with no technical changes at all. Compared to the base Renault sport Clio, the Gordini version brings only exterior and interior styling tweaks.

Half of Renault's Twingo RS and Clio RS models sold in Europe are wearing the Gordini nameplate and its renowned white stripes. According to Renault, the Twingo RS is the second best sold car of the A sport segment, with a market share of 25 percent in Europe's biggest five markets in 2010, while the Clio RS owns 16 percent of the B sport segment.

Gallery

Renault Clio Gordini RS

An affordable, rear-wheel drive sports coupe from Renault bearing the historic Alpine moniker has been in the cards for years but the French carmaker has yet to launch a modern day successor to the last model to carry the Alpine name, the A610 from the mid 1990s.

After production of the A610 ended, Renault used the Alpine factory in Dieppe to manufacture the street-legal RenaultSport Spider, a lightweight two-seater model with a rear mid-engine layout built from 1995 to 1997, which was the French firm’s last bespoke sports car.
Over the years, we have seen many independent designers creating concept studies for a new Alpine coupe, the most recent being the one you see pictured above, which is the work of David Cardoso.
Here is what David told Carscoop about his design: “I made a modern interpretation of the Renault Alpine A110. Like the original Alpine, this concept has a rear engine and a stretched silhouette. The rear is inspired by the Dezir Concept while the front has influences of the Nepta Concept. Could be a direct competitor (or ally since Nissan is in the Renault group) for the Nissan 370Z.”
Check out the high-resolution pictures below and voice your thoughts about the design in the comments section below.

photos

Renault Alpine Sports Coupe

Do not dream it's not the return of Florida at Renault! Like the Gordini, it is a luxurious finish and chic, but not in the sporting event of the Megane CC does it lend any way, especially in the case of the diesel version.

And the news is even more tenuous than in the case of finishing Gordini because Florida is a limited edition of Renault Megane CC still present on its stand in Geneva. It is true that Florida exhales a sweet scent of revival and refreshing atmosphere sixties.

Ivory painting Exclusive Florida, mags 17 inch color diamond ... ivory-colored interior is still red with ivory keys, Florida name around the cabin and on the body and essential for a series Limited, numbered plate on the center console.